Google Ads are another effective way to generate leads: they’re a form of advertising based on targeting specific people using the Google search engine. The objective is to attract potential customers, or prospects, and capture their contact information, or leads, that can be used by your sales team for prospecting, appointments, demos, and closing. This is achieved by creating targeted ad campaigns designed to encourage users to fill out a lead gen form. These forms appear directly under the ad and allow users to submit their information (like name, email, phone number, etc.) without having to leave the Google site. Google Ads allow businesses to target specific demographics, interests, and even search terms used by potential customers. This means your ads will only be shown to people who are most likely to be interested in the product or service, increasing the chances of generating qualified leads. Google Ads also offer a specific Leads campaign objective, which helps you to prioritize lead generation.