LinkedIn Ads are an effective way to generate leads: they’re a form of advertising on LinkedIn designed to capture warm contact information like names, phone numbers, and emails that can be used by your sales team for prospecting, appointments, demos, and closing. This involves creating targeted ads that encourage business owners with LinkedIn profiles to fill out pre-filled forms, making it easy for them to express real interest in your product or service. LinkedIn Ads allow you to target specific businesses based on factors like job title, industry, seniority, skills, company name, etc. A key feature of LinkedIn’s lead generation ads is the Lead Gen Form. By pre-filling the forms, LinkedIn significantly reduces the time required from the leads to submit their information manually, which means you end up with more people expressing interest, and you get higher conversion rates from qualified leads sent into your sales funnel.